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Branding

The success of Dekho Apna Desh is apparent from the number of tourists flocking Indian destinations such as Goa, Jaipur and Uttarakhand

Reading Time: 9 minutes Dekho Apna Desh — Prime Minister Narendra Modi’s inspired campaign to get Indians to discover their own country — is among the first steps taken by the Indian government to promote domestic tourism. The multichannel campaign bodes well for the future of tourism in the country, which will increasingly focus on domestic travellers.

Road trip

Road trippin’ to revival

Reading Time: 3 minutes Odisha’s tourism department is marketing the several secrets, travellers are likely to stumble upon while on a road journey through the state. IHCL and Marriott have launched bespoke road trips that take guests to their hotels across two or three destinations that are easy to reach.

The time to communicate is now!

Reading Time: 5 minutes The importance of marketing and advertising at a time the world is passing through an eye of the storm.