Launched by Sheikh Mohammed bin Rashid Al Maktoum, the campaign will provide meal parcels to underprivileged homes across the Middle East, Asia and Africa. Individuals and companies both in the UAE and outside are invited to donate to the cause.
In one of the biggest food drives ever in the region, Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and ruler of Dubai, has launched the ‘100 Million Meals’ campaign, in an effort to drive momentum to fighting hunger across 20 countries in the Middle East, Asia and Africa.
Organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in partnership with the World Food Programme, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and Food Banking Regional Network, the campaign aims to distribute food parcels to underprivileged homes across countries including Sudan, Lebanon, Jordan, Pakistan, Angola, Uganda and Egypt, among others. The distribution will be done in association with local humanitarian and charitable institutions in beneficiary countries.
This year’s Ramadan campaign picks up from where last year’s ’10 Million Meals’ campaign left off, which served Covid-19 hit communities across the UAE.
The MBRCH has already announced a donation of AED 20 million towards the cause. The campaign invites support from philanthropists, the business community, private as well as government entities both inside and from outside the UAE. There are four channels – website, bank transfer, call centre and SMS – for donations, starting from amounts as little as AED1.
Sheikh Mohammed bin Rashid Al Maktoum, at the launch of the campaign on April 11, said, “Providing food during the holy month of Ramadan is the best we can give from the UAE to humanity. The pandemic has pushed many populations into an economic despair and pushed us, at the same time, to be more compassionate and giving. We will work with humanitarian organisations, companies, entities and humanitarians to join us in securing 100 million meals to provide a sense of safety to underserved homes across the world.”
To learn more and donate to the campaign, visit www.100millionmeals.ae