The international online cuisine contest is open until June. Participants have to simply register and send in videos of them cooking Kerala specialties. Winners will get a seven-day trip to the state with their families.
Rising local stars come together to announce LA’s “comeback” in its latest tourism campaign that invites visitors to dive into the diverse experiences unique to the city once more.
The 20-time Grand Slam winner and Swiss native has partnered with Switzerland Tourism as its new brand ambassador. As part of the campaign, visitors will get to see the country through Federer’s eyes through a series of visuals and videos highlighting his favourite destinations and hidden secrets.
The campaign is organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), in partnership with the World Food Programme, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), and Food Banking Regional Network.
The year-long campaign will put a spotlight on the diverse tourism potential of the state’s Chamba region, which includes nature and wildlife, adventure sports, heritage, food and handicrafts.
Cognisant of the pent up demand for travel due to the pandemic, MakeMyTrip has collaborated with popular social media influencers to introduce audiences to lesser-known destinations across India for its #MyIndia campaign.
The new campaign looks to represent whisky in a much more colourful and inclusive way, inviting newer audiences to share in the brand’s vision.
The government of Israel has released a new commercial as part of its campaign to promote its Green Passport, an app to keep track of vaccinated citizens, and encourage more Israelis to get their COVID jabs.
When lockdowns shut down almost all the global economy, resilience for most small businesses was provided by the communities they operate in.
Dekho Apna Desh — Prime Minister Narendra Modi’s inspired campaign to get Indians to discover their own country — is among the first steps taken by the Indian government to promote domestic tourism. The multichannel campaign bodes well for the future of tourism in the country, which will increasingly focus on domestic travellers.