Branding

The success of Dekho Apna Desh is apparent from the number of tourists flocking Indian destinations such as Goa, Jaipur and Uttarakhand

Dekho Apna Desh — Prime Minister Narendra Modi’s inspired campaign to get Indians to discover their own country — is among the first steps taken by the Indian government to promote domestic tourism. The multichannel campaign bodes well for the future of tourism in the country, which will increasingly focus on domestic travellers.

Road trip

Road trippin’ to revival

Odisha’s tourism department is marketing the several secrets, travellers are likely to stumble upon while on a road journey through the state. IHCL and Marriott have launched bespoke road trips that take guests to their hotels across two or three destinations that are easy to reach.

Small Luxury Hotels

Small, Boutique, Secluded and Luxurious.

How the US-based Small Hotels of the World is leveraging the art of video storytelling to sell their luxury boutique hotels to travellers looking for a safe and differential experience.